As a globally recognized and dedicated distribution and services Group, Bunzl’s footprint spans across the Americas, Europe, Asia Pacific, and the UK & Ireland with more than 22500 employees. Their specialty? Empowering businesses worldwide with essential products, ensuring their operations thrive.

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Bunzl Continental Europe (BCE) and

subsidiary Disposable Discounter (DiDi)


Frontend development

Custom module development

Security & Maintenance

ERP Integration(s)

PIM Integration

Mirakl Marketplace integration

Supporting third party SEO/SEA/CRO/CDP



Magento 2


2012 - Present

The challenge

BUNZL, a global player in distribution, operates a myriad of systems across their network of companies. How do we showcase all of BUNZL’s products in Europe through one central channel, amidst the diversity of systems? How can we craft a platform that seamlessly displays products from all BUNZL entities, with a robust backend for catalog management, order processing, and payment flows? That was the task at hand.

Our Approach

Before we started building, we listened. After extensive conversations with various market players, we chose a collaboration with Mirakl, the market leader in marketplace solutions. Their track record? Renowned clients such as Decathlon, MediaMarkt, Airbus, and even Coca Cola.

Mirakl Mockup Macbook

The TECH solution

At E-Tales, we deeply immersed ourselves in Mirakl’s integration and development. For BUNZL, we crafted a tailor-made solution, starting with an MVP and integrated with their ERP system. We leveraged the power of Disposable Discounter, a BUNZL subsidiary, for the frontend experience.

Highlights of Our Project:

  • Team training and knowledge transfer.
  • Implementation of Mirakl and its accompanying tools.
    Custom solutions, from shipping to tax issues in the German market.
  • ERP integration, API, and EDI development.
  • Advanced payment management integration with Multisafepay.
  • A seamless frontend integration on

The outcome

An impressive project initially aimed at the German market, with special attention to the latest European SUP and Waste Management regulations. We not only delivered a tailor-made system but also designed an entirely parallel system for dynamic tax processing.

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Kieler bocht 3

9723ja Groningen

050 211 27 27